Objectives:
- Give customers a holiday gift to thank them for their business
- Stand out and get noticed with something different
Strategy and Execution:
As a promotional products supplier, Parallele Promo wanted to set themselves apart and give their customers something different to say thank you during the holiday season. Seed paper was the perfect choice to show creativity and promote a message of growth. As something they could easily add to their business holiday cards, seed paper ornaments by Botanical paperWorks would give a gift as well as showcase the type of creative promotions they could offer clients.
I love showing customers the seed paper because it is a unique product in an industry that is overwhelmed with generic, boring stuff. – Chris Rubin, Parallele Promo
Parallele Promo chose a custom Double-Sided Modern Evergreen Seed Paper Ornament so they could design their own artwork as well as include both French and English. As animal lovers, they decorated the tree ornament with tiny red and green paw prints because they donate each year to the local SPCA which was mentioned in the holiday cards.
Results:
While the main result Parallele Promo was hoping to achieve was simply a smile as their customers opened the cards and saw the ornaments, several orders were placed for seed paper promotions with them in 2016. They also received a lot of feedback from customers who liked the idea.
To see how other businesses used seed paper for the holidays, take a look at these Case Studies:
Chili’s Franchise – Seed Bombs
FOX International – Seed Paper Tags
KLCAS – Custom Flat Card With Printed Shape
Looking for more holiday promotion ideas?
We have tons of eco-friendly ways to help you celebrate the holiday season and share a green message. From corporate gifts to giveaways, you’ll find all kinds of inspiration for the season in this idea book to help you stand out and GROW brand awareness this holiday season!
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